Product sonification is not just for tech, manufacturing and media giants. A wide variety of B2C and B2B companies of all sizes can use customized sound to enhance their brand image and strengthen relationships with customers. Stephen Arnold Music recently created a sonic brand and sound toolkit for TradeCafe, a cloud-based transaction fulfillment platform with clients around the globe. TradeCafe’s users spend considerable time managing their commodities and inventories online, and the custom-designed sounds helps users navigate the transaction platform with timely and reliable information, while also ensuring confidence and security.