Audio Branding: An Affordable Approach to Multimedia Marketing They will open it if you are using effective: SMART INTERACTIVE PACKAGING DESIGNS Have you invested in your brand’s audio identity? Studies show that “sonic branding” and audio is quickly becoming a necessity to communicate your values to customers and build connections that last. Custom audio cards are a unique and affordable way to…
Product sonification is not just for tech, manufacturing and media giants. A wide variety of B2C and B2B companies of all sizes can use customized sound to enhance their brand image and strengthen relationships with customers. Stephen Arnold Music recently created a sonic brand and sound toolkit for TradeCafe, a cloud-based transaction fulfillment platform with clients around the globe. TradeCafe’s users spend considerable time managing their commodities and inventories online, and the custom-designed sounds helps users navigate the transaction platform with timely and reliable information, while also ensuring confidence and security.
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Musical Memories Linked to Better Moods by Study Via The University of Zurich – “Hearing sounds that are linked to positive experiences from the past can considerably increase well-being, reduce depressive moods and alleviate behavioral problems in people with memory loss, a study by the University of Zurich in cooperation with clinical partners has found. The work with music and…
Why Marketers Should Not Neglect Audio Branding Audio branding is often overlooked by brands, but with consumers continually bombarded with visual messages, it presents a real opportunity to cut through. By Lucy Tesseras Via MarketingWeek.com “Companies spend billions developing the look and feel of their brand but just as important – however sometimes overlooked – is audio branding. Music has…
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