Every Door Direct Mail
What is USPS EDDM?
We are ready to help you design a mailer that fits the requirements of
EDDM, AND uses audio, video, and LED lights to make a big impact on your
potential customers! Email us today to get started!
Via smallbiztrends.com- Every Door Direct Mail (EDDM) is a relatively new mailing program offered by United States Postal Service (USPS) with a discounted postage rate of as little as $0.154 per piece for Flats weighing no more than 3.3 Ounces (oz). It was designed to help businesses reach existing and new customers — without a mailing list or mailing permit.
USPS EDDM features an online mapping tool that lets you map your own direct mail delivery area, as well as map your marketing mail audience by age, income or household size. For example, a local restaurant can target anyone within a 5 mile radius who makes more than $40k per year.
As you might expect, USPS EDDM is extremely popular among small business owners and franchisees that use it as a marketing tool to reach new customers and increase sales. With this program you can stop buying address lists for targeted mailings. Simply map your own direct mail delivery area with the EDDM mapping tool and let USPS direct custom mail to your specific audiences easily and affordably.
Grow Your Business with USPS EDDM
USPS EDDM delivers to every residential mailbox (business and P.O. boxes optional) within defined geographic parameters. Small businesses frequently use it to reach entire ZIP Codes, or specific postal routes. Here’s what the service can do for your next direct mail campaign:
- Help you reach a location without an address list.
- Seek new customers or markets in a targeted area
- Build community awareness
- Drive store or website traffic
- Promote events or special offers
- Introduce new products and services
- Reduce mail preparation costs involved with a direct mailing campaign.
According to the USPS DDM user guide (PDF), retail users can ship a minimum of 200 and up to 5,000 mail pieces in a given Zip Code in a day. That means you can reach anywhere from 200 to 5,000 potential customers each day that you don’t have contact information for. That is a huge number considering that you don’t have any of the information that you would normally need to send direct mail.
Read Full Article at smallbiztrends.com
Media Card Creations can help you design a memorable mailer that will fit the requirements of the EDDM program. Use Audio and Video in a printed mailer to connect with your clients in a brand new way
