Explore the benefits of adding audio to your printed mailers, brochures, and packaging We were asked what the benefits were of adding audio to a company’s printed mailers, brochures and packaging. Let the leading experts in marketing and audio branding share the benefits of using audio in your promotional campaigns! Watch the slideshow below or read on for text format.…
Product sonification is not just for tech, manufacturing and media giants. A wide variety of B2C and B2B companies of all sizes can use customized sound to enhance their brand image and strengthen relationships with customers. Stephen Arnold Music recently created a sonic brand and sound toolkit for TradeCafe, a cloud-based transaction fulfillment platform with clients around the globe. TradeCafe’s users spend considerable time managing their commodities and inventories online, and the custom-designed sounds helps users navigate the transaction platform with timely and reliable information, while also ensuring confidence and security.
Why Marketers Should Not Neglect Audio Branding Audio branding is often overlooked by brands, but with consumers continually bombarded with visual messages, it presents a real opportunity to cut through. By Lucy Tesseras Via MarketingWeek.com “Companies spend billions developing the look and feel of their brand but just as important – however sometimes overlooked – is audio branding. Music has…
