Explore the benefits of adding video to your printed mailers, brochures, and packaging
We were asked what the benefits were of adding video elements to a company’s printed mailers, brochures and packaging. Let the leading experts in marketing and video branding share the benefits of using video in your promotional campaigns! Watch the slideshow below or read on for text format.
69% of people prefer to learn about new products via video
“The way viewers engage with video content has completely shifted in recent years, and the demand for brand video content is higher than ever. 69% of people say they’d most prefer to learn about a new product or service by watching a short video.” 67 Video Marketing Stats You Need to Know for 2022, LemonLight
Video creates emotional responses in viewers
“Research on visual vs. other types of stimuli have hailed video as a successful, if not the most successful way of stimulating emotional responses. Thinking back to the research, videos that stimulate our emotions may do so because they draw on concerns about ourselves, our lives and our ‘salient personal goals’ in some way. Conversely, the notion of empathy, i.e. identifying with someone else’s concerns or goals, may also be a factor. This goes a little way to explaining some of the simple emotions like happiness, sadness, even anger, surprise and fear, that we may feel in consuming video content.” The Psychology of Video, Shootsta
Emotional Connection Builds Brand Loyalty
Imagine your customers receiving your products in a package that plays video instantly, heightening their emotional connection with your brand in seconds. See more video products here.
The human brain recognizes moving images 60,000 times faster than printed words & text
Smooth User Experience with Video Encourages interaction
“User experience is at the core of video marketing. Today you need to include it to market your brand successfully. Continuously innovating how to improve the user experience will make all the difference. When you create your video, you need to keep innovating and using features that will make it perform better. Not only should the video entertain the consumer, but it should give them a smooth experience.” The Development Of Infotainment In Video Marketing, Forbes
Instant Gratification = Instant Brand Awareness
Chelsea Football Club needed an attention-grabbing brochure to recruit top players to their top division team. Read Client Story Here.
95% of people remember information from a short video, while only 10% of people retain information from text-only formats.
Interactive Video technology make your branded messages memorable
Use video technology in displays and signage to share your sales pitch in common customer areas. Read Client Story Here
Video is the most effective method of connecting with potential customers. Use custom video products by Sound Expression Greetings to combine the power of video with your printed promotional products. Customers will engage with your videos just by opening a card or brochure, with no social media or third party platforms required.
Interactive video technology can be used for event invitations, product sample packages, employee training, and more.
We provide FAST Turn Time when requested. Most of our orders are Rush orders. Average Lead Time: 3 – 4 weeks. We price match or beat all competition in comparisons. Pricing is on a per unit basis, unless otherwise specified.
Request A Sample
Contact us about our Audio Cards, Video Mailers and Brochures, Video Books, Video Business Cards, Video Boxes, Retail Displays and Packaging. We provide FAST turn around times when and do our best to meet your needs and match or beat all competition in comparisons. Average lead time is 3 – 4 weeks. Sample fees minus shipping will be credited to your order. Upon receiving your request, we will send you an invoice.