Why Marketers Should Not Neglect Audio Branding
Why Marketers Should Not Neglect Audio Branding Audio branding is often overlooked by brands, but with consumers continually bombarded with visual messages, it presents a real opportunity to cut through. By Lucy Tesseras Via MarketingWeek.com “Companies spend billions developing the look and feel of their brand but just as important – however sometimes overlooked – is audio branding. Music has…
